A long, long time ago, when my children were little, I was lucky enough to stay home with them. Once they headed off to school I needed somewhere to put my energy — so I became a small business owner myself. Heavy on the creativity, light on the profitability. It kept me sane, filled a purpose, and funded my creative habits. I wouldn't trade it.

As my children got older I went to work for a small business owner and discovered I was good at things I hadn't expected. Client relations, design, marketing, event planning, and enough IT to be dangerous. I paid attention. I learned what works and what quietly drains a small business dry.

Now I'm back doing what I love, this time with the skills to back it up. Charlotte's Web exists because small business owners deserve marketing that works. Without the agency price tag or the jargon.

I work from a small farm outside Calgary. I have goats, chickens, an unreasonable love of ferns, and strong opinions about good marketing.

Let's figure it out together.